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Windows Phone 7 Office Image via Microsoft.

Traditionally, Microsoft has been a software company, leveraging its office suites and operating systems, but selling applications for any compatible hardware and platform. For smartphones in particular, its strategy has been to supply the software and let other companies worry about developing the phones. So why not go all the way and sell its software for every device on every platform?

That’s what Business Insider’s Dan Frommer proposes the company do: “Microsoft should develop Office apps for the iPad, Android, Chrome OS, BlackBerry tablet, and any other computing platform that is likely to become popular over the next 5-10 years,” adding that “if Microsoft wants to keep people tied into its Office suite, it needs to go where the people are going.”

Office is integrated into the forthcoming Windows Phone 7 OS, but would compete on several fronts in smartphone and tablet platforms, including iWork on Apple’s iPad, Google Docs on the mobile web, and Dataviz’s multi-platform Documents To Go, just acquired by Blackberry maker RIM.

Frommer sees RIM’s purchase of Documents To Go as a defense against the possibility of Microsoft introducing an Office app for Blackberry. Ironically, if RIM stops active development of Documents To Go for other platforms, that could create just the multi-platform opening needed to entice Microsoft to swoop in.

Source:wired.com

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Android is now the fastest-growing smartphone OS in both overall share and sales of new devices — and for the first time, people in the U.S. bought more Android phones than iPhones.

According to a Nielsen study released Monday, 27% of all purchasers of smartphones in the past 6 months bought an Android phone, up from 17% in a poll from the year’s first quarter. The Android OS jumped to 14% of overall smartphone share, just behind Windows Mobile at 15%. Apple dropped from 27% to 23% of new smartphone sales, but kept its 28% second-place position in the total smartphone user base.

The report is probably most troubling for Blackberry, which while still first overall in total smartphone users and new sales, has seen a steady decline in its share of new purchasers, from 45% a year ago to 33% in the recent quarter. Only 42% of Blackberry owners say that they want to purchase a Blackberry next, with a full 50% leaning towards either an iPhone or Android.

Nielsen’s data is not broken down by carrier, but it’s no coincidence that Verizon has heavily promoted the Motorola Droid and other Android phones over both Blackberry and Windows smartphones, while Motorola has in turn pushed against the iPhone, which is exclusive to AT&T. (See Motorola’s new ad campaign for the Droid, “No Jacket Required.”)

John Gruber, whose popular blog Daring Fireball is mostly about Apple news and products, commented: “How much of Androids U.S. success is attributable to Verizons strength as the number one U.S. carrier? I.e., how different would these numbers look in an alternate universe where Verizon, not AT&T, is the iPhones exclusive U.S. carrier?”

Gruber also noted that by only counting smartphones, Nielsen’s statistics exclude the iPad and iPod touch, which run Apple’s iOS; including these non-phone mobile devices would give a better picture of the total market for developers targeting each of these platforms. But it’s unclear whether Apple benefits more by having devices like the iPad counted with smartphones or laptops: another new report by IDC shows that if iPads are added to the company’s notebook sales, Apple jumps to third place in the global mobile computing market.

Source:wired.com

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Google’s open source Android operating system ranks fourth in terms of market share among smartphone platforms in the U.S. but is growing at a faster pace than its rivals.

About 13 percent of U.S. smartphone subscribers used an Android phone in the quarter that ended May, up 4 percent from the previous quarter, according to comScore’s Mobilens service.

Research In Motion’s BlackBerry remained the number one smartphone platform with 41.7 percent share among consumers.

Apple ranked number two with 24.4 percent share and Microsoft third with 13.2 percent, while Palm rounded out the top five with 4.8 percent.

Android’s growth should come as no surprise to mobile enthusiasts. More than 20 Android phones are available in the U.S. currently. Handset makers such as LG and Samsung that have been slower than rivals Motorola and HTC in adopting Android are now planning to launch new Android devices.

Earlier this week, LG said it will have two Android smartphones and an Android-based tablet available by the end of the year. Samsung has already announced that its first 4G Android phone on Sprint will be available this summer.

This focus on Android has taken its toll on other mobile operating systems. Almost all platforms, with the exception of Android, lost some market share in the quarter. BlackBerry market share was down 0.4 percent, while Apple lost about 1 percent. The data does not include the iPhone 4, which launched in June.

Android’s growth doesn’t mean other smartphone systems are losing ground, says comScore. The number of people who own a smartphone in the U.S. grew 8.1 percent last quarter to 9.1 million people, which indicates that the overall pie is growing.

Photo: (bump/Flickr)

Source:wired.com

Posted under Gadget Reviews