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Microsoft is scheduled to announce its first line of Windows Phone 7 products in a New York press conference next week.

Reporters this morning received an invitation to an Oct. 11 event, where Microsoft will announce which carriers and manufacturers will be making and selling handsets based on Microsoft’s next mobile operating system. The company will also preview the first line of Windows Phone 7 hardware.

It’s evident that AT&T is on board as one of the carriers. Microsoft CEO Steve Ballmer and AT&T CEO Ralph de la Vega will be jointly hosting the conference to discuss the latest developments of Windows Phone 7, according to the press invite.

Despite Engadget’s report that T-Mobile will be a highlight of the Microsoft press conference, a Microsoft spokeswoman said T-Mobile is holding a separate press conference on Oct. 11 that is not part of the Microsoft conference. She declined to comment on whether T-Mobile would be among initial carrier partners offering Windows Phone 7.

Windows Phone 7 is Microsoft’s complete do-over of its mobile operating system previously dubbed Windows Mobile. Microsoft established an early lead on mobility with its older mobile operating system, but in recent years the company has suffered substantial losses in market share. Windows Mobile hasn’t been upgraded substantially in several years, and more user-friendly competitors such as Apple’s iPhone and Google’s Android OS have taken market share away from Microsoft. As a result, Microsoft scrapped the Windows Mobile project and redid the entire OS into a tile-based interface incorporating elements of the Zune media player and Xbox Live gaming.

Microsoft is also tackling its competitors on the patent front. On Friday, the Redmond company sued Motorola over alleged patent infringement in its Android phones, covering features such as “synchronizing email, calendars and contacts, scheduling meetings, and notifying applications of changes in signal strength and battery power.” And in an interview in the Wall Street Journal Monday, Microsoft CEO Steve Ballmer says that Android sales will generate licensing fees for Microsoft.

Though the company will announce details about Windows Phone 7 at the Oct. 11 conference, multiple reports have claimed that the official shipping date of the first Windows Phone 7 devices is Nov. 8. Wired.com has heard the same date from sources familiar with the project.

Source:wired.com

Posted under Gadget Reviews

Alternate MS Office icons by talwayseb, via CrystalXP.net

Microsoft is a giant company working in many different fields, but in the consumer market, apart from XBox, it does one thing really well: software. After some high-profile, quickly-aborted misadventures in mobile, that’s what it’s going to focus on from now on.

Microsoft’s Tivanka Ellawala told the WSJ that the company’s done with smartphone hardware (beyond in-house prototypes, presumably): We are in the software business and that is where our business will be focused,” he said. That means no follow-ups to the Kin social media smartphone, definitely; no resuscitation of the Courier e-reader/tablet project, probably; and a new focus on making apps for other platforms, quite possibly.

What kinds of platforms? I don’t know — how about the iPad?

On Wednesday, Microsoft blogger Paul Thurrott confirmed the rumors on Twitter: “Shhh…. It’s true: Microsoft is working on iPad apps.” Makes perfect sense to me:

• Microsoft was never fully behind smartphone/tablet hardware;
• Its mobile OS is battling stiff competition on all sides;
• They’ve always been a multi-platform company;
• And, um, they’ve already got apps on the iPhone. (Bing. For now.)

So besides search, what are we talking about here? Microsoft Office? (Which, remember, includes a LOT of apps, not just Word, Excel, and PowerPoint.) Games? Messenger? Frontend clients for Windows Live? Specialized applications for enterprise clients? Virtual PC, to mix it up with VMWare’s anticipated virtualization apps? No one knows.

Source:wired.com

Posted under Gadget Reviews

Windows Phone 7 Office Image via Microsoft.

Traditionally, Microsoft has been a software company, leveraging its office suites and operating systems, but selling applications for any compatible hardware and platform. For smartphones in particular, its strategy has been to supply the software and let other companies worry about developing the phones. So why not go all the way and sell its software for every device on every platform?

That’s what Business Insider’s Dan Frommer proposes the company do: “Microsoft should develop Office apps for the iPad, Android, Chrome OS, BlackBerry tablet, and any other computing platform that is likely to become popular over the next 5-10 years,” adding that “if Microsoft wants to keep people tied into its Office suite, it needs to go where the people are going.”

Office is integrated into the forthcoming Windows Phone 7 OS, but would compete on several fronts in smartphone and tablet platforms, including iWork on Apple’s iPad, Google Docs on the mobile web, and Dataviz’s multi-platform Documents To Go, just acquired by Blackberry maker RIM.

Frommer sees RIM’s purchase of Documents To Go as a defense against the possibility of Microsoft introducing an Office app for Blackberry. Ironically, if RIM stops active development of Documents To Go for other platforms, that could create just the multi-platform opening needed to entice Microsoft to swoop in.

Source:wired.com

Posted under Gadget Reviews

Microsoft on Tuesday announced new features for its upcoming mobile platform Windows Phone 7, including over-the-air Wi-Fi syncing and a feature to track a missing phone. The real message: “Suck it, iTunes and Android.”

When Windows Phone 7 becomes available later this year, customers will be able to download and sync content (such as music, video and photos) wirelessly, using a Wi-Fi connection to Zune software running on their PCs, according to Microsoft’s Aaron Woodman.

Additionally, Microsoft will launch Windows Phone Live, a free website for Windows Phone 7 customers to automatically publish their photos and sync their contacts, OneNote notes and other data.

“[Windows Phone 7] integrates experiences by consolidating common tasks and services around shared hubs that put the focus on what you want to do rather than putting the onus on you to move in and out of various apps,” Woodman wrote in a blog post. “All the stuff youd expect is right where you expect it — and that goes for content and services that live outside the phone.”

The new Windows Phone Live site will also host a Find My Phone service, which will allow people to find and manage a missing phone with the ability to find the phone on a map, make it ring, lock it, and erase its contents, all from their PC. This is comparable to a feature Apple offers through its MobileMe service for an additional fee; Microsoft says it will offer it for no charge.

With these moves, Microsoft is emphasizing Windows Phone 7’s over-the-air “cloud” strategy to compete with other mobile platforms. Many tech companies are offering online services to wirelessly manage content over the web. Google, for example, provides web services services for customers to automatically sync their e-mails, contacts and calendars over the internet to their phones.

However, Microsoft will have to move fast to stay in the smartphone game. Its once dominant Windows Mobile OS currently holds just 13.2 percent of the smartphone market and has been been steadily losing market share to competitors — most notably Google’s Android. The longer Microsoft takes to get Windows Phone 7 out, the more difficult it will be for it to regain the ground it’s lost.

When Microsoft introduced Windows Phone 7 in February, CEO Steve Ballmer said the platform would blend personal media with Xbox Live gaming and third-party apps served through the Zune marketplace.

The company with a relatively weak cloud strategy is Apple. Critics have slammed the iPhone and iPad for still relying on a USB connection to sync content with iTunes. And Apple’s web service MobileMe has received criticism for being expensive ($100 per year) compared to Google’s free web services. Steve Jobs said his company was “working on it” during a recent All Things Digital Conference on-stage interview, suggesting that iTunes might soon receive a reboot with a focus on streaming media.

“You can sum up the most frustrating thing about being an Apple customer in three little words: ‘Connect to iTunes,” said Matt Buchanan, a writer of Gizmodo.

It’s clear the software giant is shooting at the cloud in order to target a major weakness of Apple and a major strength of Google. Microsoft is offering consumer-oriented cloud services that Apple lacks, while providing enterprise features, such as remote wiping or locating a missing phone, that are not built in to Android.

“Microsoft’s activities in the cloud are really key in terms of its competition versus Apple and of course Google,” said Ross Rubin, a consumer technology analyst at NPD Group. “While there’s certainly a lot of overlap with Google in terms of the places where they’re competing head-on photo sharing, e-mail services, etc Microsoft has really integrated part of what Apple has sought to make a premium offering with MobileMe.”

Gadget Lab will soon be receiving a Windows Phone 7 prototype for testing. We’ll keep you posted on our impressions this week. Follow @gadgetlab or @bxchen on Twitter to stay plugged in to the news.

Image courtesy of Microsoft

Source:wired.com

Posted under Gadget Reviews